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Research papers

How to solve innovation problems systematically

The main and proven advantages of our "Technique for Innovation Problem Solving" (TIPS) are the following: 1. A clear distinction between the three group participant functions of project manager, process leader and group member. 2. A logical step by...

Catalogue: Seminar 1979: New Product Development
Author: Bernd Rohrbach
October 1, 1979
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Citation

Rohrbach, B. (1979a, October 01). How to solve innovation problems systematically. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-solve-innovation-problems-systematically


Research papers

Patient's influence on the marketing of pharmaceutical products

A dynamic marketing function will respond rapidly to pressures caused by changes in the environment within which the company operates. The pharmaceutical industry, like all others, operates within a number of different environments - industrial,...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: Helen Smith
February 1, 1979
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Citation

Smith, H. (1979a, February 01). Patient's influence on the marketing of pharmaceutical products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/patient-s-influence-on-the-marketing-of-pharmaceutical-products


Research papers

Market research in the USSR: Reducing its costs and improving quality

The paper describes effective methods of solving problems that appeared in the durable consumer goods market (TV-sets) in the early 70's. In spite of time limitations the research program was successfully carried out at a rather low cost. The studies...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: B. A. Soloviov, A. B. Feldman, B. A. Khramtsov
September 1, 1978
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Citation

Soloviov, Feldman and Khramtsov (1978a, September 01). Market research in the USSR: Reducing its costs and improving quality . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-in-the-ussr-reducing-its-costs-and-improving-quality-


Research papers

Managing data for decision making

This paper discuss how computer based information system can improve the problem solving capabilities of marketing services thereby contributing to more effective decision malting within both the marketing and sales functions. The information source...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: C. J. McCallum
June 15, 1977
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Citation

McCallum, C. J. (1977a, June 15). Managing data for decision making. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/managing-data-for-decision-making


Research papers

On the teaching of effective decision making in marketing

In this paper a study will be described which attempts to investigate certain behavioral dimensions of decision making. The study consists in part of an experimental design employing a problem- solving and decision-making marketing task within the...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Authors: Eric Langeard, J. P. Leonardi, R. A. Peterson
June 1, 1976
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Citation

Langeard, Leonardi and Peterson (1976a, June 01). On the teaching of effective decision making in marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/on-the-teaching-of-effective-decision-making-in-marketing


Research papers

On the difference between illustrating a theory and solving a problem

The use of case-studies does not substitute the solving of real problems in management education. There is a great difference between the situation confronting the student in a case-study, and a real problem situation. In case-studies real world...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: P. S. Kristensen
June 1, 1976
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Citation

Kristensen, P. S. (1976a, June 01). On the difference between illustrating a theory and solving a problem. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/on-the-difference-between-illustrating-a-theory-and-solving-a-problem


Research papers

The role of marketing research in planning company development

This report intends to show how an Italian company has set up and carried out a development program taking as a basis the results obtained from a marketing research plan. No special methodologies were used for each separate research but taken as a...

Catalogue: ESOMAR Congress 1964
Author: Domenico d'Angelo
June 15, 1964
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Citation

d'Angelo, D. (1964a, June 15). The role of marketing research in planning company development. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-of-marketing-research-in-planning-company-development


Research papers

Markov chain processes and applications to marketing research

The applications of mathematics in the development of sampling methods are generally well known and appreciated. However, mathematics is now engaged in other problem-solving roles which will be just as important to marketers in the future as sampling...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Authors: Solomon Dutka, Lester R. Frankel
June 15, 1962
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Citation

Dutka and Frankel (1962a, June 15). Markov chain processes and applications to marketing research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/markov-chain-processes-and-applications-to-marketing-research